That's Rich

Channel 4 sitcom pilot written by and starring Rich Fulcher.

Rich runs an increasingly unsuccessful family-run porn shop on a quiet high street. Ever since the internet took off and made online porn slightly more appealing, there has been a distinct lack of customers in the shop.

Rich is convinced the internet is just a phase and can't understand why people would prefer to go online rather than visit his porn emporium, which has been passed down from generation to generation.

The shop is neighboured by a hipster hair salon/art gallery overseen by the ludicrously cool Fantasio and a jacket potato shop run by Rich's best friend, the potato-obsessed Dalton.

Armed with a business studies diploma and an obsession with The Apprentice, Rich's son Alistair has ambitions to push the shop into the 21st century. The only obstacle in his path, however, is his dad, a proud Luddite who is stuck in his ways.

Rounding off the cast is Margaret, an over-officious community police officer who constantly tries to keep the high street 'classy' and finds Rich's shop an unwelcome nuisance to her master plan.

Commissioned by Nerys Evans. Filmed in Spring 2015 by King Bert Productions, with Jo Sargent as Executive Producer.

Report from the recording