No Heroics

The Fortress, the pub where the superheroes hang out, is a reference to The Fortress of Solitude, where Superman lives. Keen viewers may notice the logo of the pub represents the enormous golden key that sits outside Superman's Arctic wilderness retreat, the key which only he can pick up.

The walls of The Fortress are covered with postcards of other superhero cities, like Metropolis (Superman) and Mega-City 1 (Judge Dredd).

The rules of The Fortress pub are: No Masks, No Powers, No Heroics. The sign is written in the Captain America font from the 1940s.

The alcohol available in the pub is as follow. The logo of each brand is in the style of the comic / person it is referencing:

Shazamstell (a reference to Captain Marvel's Shazam!)
Little Jock (The Scottish character in The Boys)
Biz Lager (2000 AD artist Simon Bisley)
Durham Red (Strontium Dog's Durham Red)
Morrison's Mad Scrumpy (Grant Morrison)
Shazamstell (Pun on Captain Marvel's catchphrase)
Green Lamp Ale (DC Comics Green Lantern)
Ditko's (Spiderman creator Steve Ditko)
Saline Bitter (2000 AD axeman)
Gin City (Sin City)
V for Vodka (V for Vendetta)
Moore's Old Peculiar (Alan Moore)
Ozymandyas Champagne (Watchmen)
Logan's Rum (X-Men)
Bottled Beast (X-Men)
Grey Widow vodka (Marvel Comics' Black Widow)

Meanwhile the cigarettes brands in the No Heroics world are Stronts (a reference to 2000 AD's Strontium Dog) and Zarjaz (The Mighty Tharg's catchphrase).

When first announcing the series to the press, creator Drew Pearce joked: I have about 20 years' worth of comic books that I'm looking forward to finally being able to claim as expenses!

The full colour No Heroics title screens are based on the style of the end credits to A Clockwork Orange.