ITV developing Ann Summers comedy

ITV is working on a new TV comedy based on the autobiography of Ann Summers boss Jacqueline Gold.

Good Vibrations, set in the 1970s, will focus on the story of how Gold turned around the lingerie and sex toy retailer's fortunes by organising parties at women's homes.

Published in 1996, the book - also called Good Vibrations - sees Gold explaining how she took the business to a £40m-a-year operation.

The publishers explained: "When Jacqueline Gold first joined Ann Summers, the company was going nowhere. Then she devised the 'Party Plan', and the company became a retailing legend. Within two years she had 1,500 party givers and now 13 years later there are over 7,000 women organising parties throughout Britain, Ireland, Holland, Denmark and Germany.

"The company turns over £40 million through 4,500 parties held every week selling lingerie, 'Personal Products' and 'Novelty Items' to over two million women each year. This book is the inside story of the creation of the Ann Summers phenomenon from the lady who created it."

The book is being adapted for television by Green Wing and Smack The Pony writers Fay Rusling and Oriane Messina. The writing team are also working with ITV on Semi Detached, a sitcom pilot about four adults who end up sharing a house even though they have nothing in common.

Good Vibrations is being created by CPL Productions. The company, which makes panel show A League Of Their Own, is branching out into scripted comedy.

Broadcast magazine reports: "It is not clear which channel Good Vibrations is being developed for, but the female-skewing show could play on ITV or ITV2."