Channel Dave gives Dave Gorman two more series
Digital channel Dave has ordered two further series of Dave Gorman: Modern Life Is Goodish.
The comedy format sees Dave Gorman "using his own unique blend of stand-up and documentary comedy to give a whole new take on the things we normally take for granted".
The first series, broadcast in September and October 2013, saw the comedian share observations and frustrations on a wide range of modern world phenomena including idiocy on the internet, ill-thought-out technological solutions, unquestioned advertising logic, online 'news' and one-click agreements to pages of terms and conditions.
The show was a hit for the channel with an average audience of 532,000 viewers per episode, a figure 40% higher than usually achieved in the programme's Tuesday night 10pm slot. The format also successfully attracted a younger audience to the channel with 42% of viewers being in the 16-34 year-old bracket, particularly highly-sought after by advertisers (26% up on the slot average). In total, the series was estimated by UKTV to have reached 5.2 million individuals.
The next two series will both be extended to eight episodes each, with the first due to go out in the autumn of 2014, and the second to follow in the autumn of 2015.
Richard Watsham from Dave says: "I'm delighted to be welcoming Dave Gorman back to the channel and to be forging a strong relationship with him that will span the next two years. I think we've found a format that really plays to Dave's strengths, brilliant wit and observation with a large dollop of mischief; he's found a rich vein that has a genuine resonance with our viewers and most importantly is very funny!"
Jamie Isaacs, the Executive Producer for production company Liberty Bell, adds: "It's been a great privilege to work with Dave Gorman on his new series. We've also all felt huge creative support from the channel and are delighted to get to develop the series even further."
Steve North, the head of the channel, comments: "Dave Gorman has quickly become a firm favourite with viewers. His unique style of humour has proved to be a perfect fit for the channel and it's a testament to the incredible success of the show that we have commissioned two more series for Dave."
Below is a clip from the first episode:
And here is one of the adverts used to promote the first series: