British Comedy Guide
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Never Say Die. Image shows from L to R: Mr Hebden (Reginald Marsh), Mr Finucane (Noel Purcell), Albert (Wilfrid Brambell). Copyright: Yorkshire Television
Never Say Die

Never Say Die (1970)

  • TV sitcom
  • ITV1
  • 1970
  • 6 episodes (1 series)

The Emmott Robinson Ward of the Victoria Memorial Hospital is filled with an assortment of odd characters and the staff to match. Stars Reginald Marsh, Patrick Newell, Noel Purcell, Wilfrid Brambell, Larry Noble and more.

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Press clippings

I cannot say how earnestly I wished "Never Say Die" (Granada), the one new series on offer, to succeed. Critics, like human beings, whom in some respects they resemble, would far rather be entertained than irritated. I may have seen a more tasteless, crass and cumbersome comedy, but merciful amnesia has blotted it from memory.

Nancy Banks-Smith, The Guardian, 5th August 1970

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