Don't Ask Me Ask Britain

ITV asks the nation to play along with comedy game show Don't Ask Me Ask Britain.

The live, interactive series asks viewers to vote along on opinion-based topics, whilst a celebrity panel go head to head to try to second-guess what the audience at home will answer. Audiences can download a free mobile app to play along live.

Broadcast from a studio with a live studio audience, the series is hosted by Alexander Armstrong with celebrity team captains Jonathan Ross and Frank Skinner.

Armstrong, who will have a direct line to viewers at home, will pose questions on everything from "How many affairs are acceptable in a marriage?" to moral dilemmas; "If you saw someone leave £50 in a cash point, what would you do?" and more topical subjects like "Do you think we should have another Scottish Referendum?"

Armstrong says: "This is going to be a totally unique broadcasting experience - one where the outcomes of every round rest entirely in the hands of our audience who participate in real time. We're effectively harnessing the voting public like never before to get instant referendums on the questions that really count: what is the sexiest regional accent, and what to do when you block the toilet at a dinner party: the big stuff".

Commissioner Asif Zubairy says: "Russian revolutionary Vladimir Lenin considered democracy bourgeois. If only he'd downloaded the Don't Ask Me, Ask Britain app he'd have seen real democracy in action. The show will deal with subjects that affect everybody's lives every day in a funny and enlightening way and give a snapshot of how modern Britain thinks."

Producer Mike Benson says: "Following hot on the heels of Brexit and the US election the show and app allows us to effectively hold 10 entertainment referendums per night! The viewers can tell us how they feel live, unfiltered and as one voice. The show will cut through the rhetoric to reveal the viewers opinions on some important topics - should Beckham get that knighthood and what's the morally right thing to do after blocking the toilet at a dinner party?"