British Comedy Guide
Please donate to help support British comedy at all levels. Thank you. Find out more
Are You Being Served?. Image shows from L to R: Mrs. Betty Slocombe (Mollie Sugden), Miss Shirley Brahms (Wendy Richard), Mr. Dick Lucas (Trevor Bannister), Mr. Cuthbert Rumbold (Nicholas Smith), Mr. Mash (Larry Martyn), Mr. Ernest Grainger (Arthur Brough), Mr. Wilberforce Humphries (John Inman), Captain Stephen Peacock (Frank Thornton). Copyright: BBC
Are You Being Served?

Are You Being Served? (1972)

  • TV sitcom
  • BBC One
  • 1972 - 1985
  • 69 episodes (10 series)

Sitcom set in London department store Grace Bros., where the Ladies' Intimate Apparel and Men's Ready To Wear departments are forced to share a floor. Stars Mollie Sugden, Frank Thornton, John Inman, Wendy Richard, Nicholas Smith and more.

  • JustWatch Streaming rank this week: 4,522

F
X
R
W
E

Episode menu

Series 4, Episode 1 - No Sale

The staff decide to protest the store's new earlier opening time by purposely underperforming. But talking willing customers out of buying is easier said than done when you're usually doing the opposite!

Notes

Mrs. Slocombe has greying hair in this episode.

Broadcast details

Date
Thursday 8th April 1976
Time
8pm
Channel
BBC One
Length
30 minutes

Cast & crew

Cast
Mollie Sugden Mrs Betty Slocombe
Frank Thornton Captain Stephen Peacock
John Inman Mr Wilberforce Humphries
Wendy Richard Miss Shirley Brahms
Nicholas Smith Mr Cuthbert Rumbold
Trevor Bannister Mr Dick Lucas
Arthur Brough Mr Ernest Grainger
Harold Bennett Young Mr. Grace
Guest cast
Gordon Peters Husband
Anne Cunningham Wife
Reg Dixon Raincoat Customer
Hilda Fenemore Ivy (Cleaner)
Hilary Pritchard Wedding Hat
Stuart Sherwin Large Gloves
John Bardon Check Suit
Writing team
Jeremy Lloyd Writer
David Croft Writer
Production team
Ray Butt Director
David Croft Producer
Paul Munting Production Designer

Press

Well, people enter Are You Being Served? by walking downstairs, one by one in more or less fancy dress. Original it ain't. Indeed, it is strangely familiar. It reminds me of that stuff of which not a drop is sold until it's 10 years old. The effect is much the same: you tend to fall on the floor and feel utterly ashamed of yourself afterwards.

Nancy Banks-Smith, The Guardian, 9th April 1976

Share this page