British Comedy Guide
24 Hours To Go Broke. Copyright: Renegade Pictures
24 Hours To Go Broke

24 Hours To Go Broke

  • TV comedy
  • U&Dave
  • 2014
  • 5 episodes (1 series)

Series in which comedians travel abroad and try to spend a suitcase of cash in just one day, whilst sticking to a strict set of rules. Stars David Baddiel, Richard Herring, Susan Calman, Phil Tufnell, David Haye and more.

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Unique Adverts

To promote 24 Hours To Go Broke - the series in which celebrities are tasked with spending a suitcase of cash in just 24 hours - channel Dave embarked on its own challenge of spending a portion of the programme's marketing budget in 24 hours.

The ideas included paying people for their facial hair to help create an Art Attack style picture, and paying a farmer to use his cows as an overnight ad. You can see the results below:

Buying facial hair

Sponsoring the worst football team

Re-branding a fish & chip shop

Creating a t-shirt for a rat

Trying to get someone to change their name

Neon cows

24 Hours To Go Broke is on Dave on Tuesdays at 10pm

Published: Wednesday 14th May 2014

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