Simon Evans Goes To Market

There comes a point in every busy tycoon's life when he or she realises that accruing vast wealth, power and prestige has not brought with it the warm glow they had hoped for. The solution was suggested several hundred years ago, most notably by the Earl of Shaftesbury - philanthropy. Literally - the love of what it is to be human - but more usually meant as, charity, but on a large scale and with your name over the door. But is it as economically straightforward as it seems?