British Comedy Guide
Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions
Reluctant Persuaders

Reluctant Persuaders

  • Radio sitcom
  • BBC Radio 4
  • 2015 - 2021
  • 20 episodes (4 series)

Radio 4 sitcom set in London's worst advertising agency. Stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker, Olivia Nixon and Kieran Hodgson

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Episode menu

Series 4, Episode 1 - If You Like A Lot Of Chocolate On Your Biscuit...

It's February 2019. Nobody's ever heard of a coronavirus, Rupert is nowhere to be found, and his team seem to be coping well without him - especially Joe, who relishes the chance to be in charge and make new friends.

Further details

Series 3 ended with Hardacre's celebrating Christmas, and their own hugely successful campaign for Walton's department store.

Series 4 picks up two months later, in February 2019, with the agency - slightly to everyone's surprise - still doing rather well.

OK, no-one's seen creative director Rupert Hardacre since he opened up to Joe at Christmas, but other than that things are running remarkably smoothly. Between them, copywriter Joe, accounts manager Amanda, and art director Teddy are maintaining Hardacre's' reputation as something like a respectable advertising agency.

But as they soon discover, success comes at a price - and anonymity had its advantages. Once the eyes of the industry are on you, life starts to become a bit more complicated...

Broadcast details

Date
Tuesday 2nd March 2021
Time
6:30pm
Channel
BBC Radio 4
Length
30 minutes

Cast & crew

Cast
Nigel Havers Hardacre
Josie Lawrence Amanda
Mathew Baynton Joe
Rasmus Hardiker Teddy
Guest cast
Oliver Chris Ace
Holly Morgan Client/Waitress
Esh Alladi Mikey
Writing team
Edward Rowett Writer
Mark Evans Script Editor
Production team
Alan Nixon Director
Gordon Kennedy Producer
Jerry Peal Editor
Sarah Tombling Production Manager

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