British Comedy Guide
Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions
Reluctant Persuaders

Reluctant Persuaders

  • Radio sitcom
  • BBC Radio 4
  • 2015 - 2021
  • 20 episodes (4 series)

Radio 4 sitcom set in London's worst advertising agency. Stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker, Olivia Nixon and Kieran Hodgson

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Episode menu

Series 2, Episode 1 - Live Young

The team are confronted with an unexpected challenge - a can of water.

Further details

Tasked by accounts manager Amanda with creating a campaign to sell water to impoverished millennials, copy-writer Joe and art director Teddy face an unsettling question - can you convince people with no money to buy something they could have for free? And even if you can - should you?

As ever, they are alternately assisted and obstructed by their washed up creative director and self-professed advertising god, Rupert Hardacre and disinterested receptionist Laura.

Broadcast details

Date
Thursday 6th April 2017
Time
6:30pm
Channel
BBC Radio 4
Length
30 minutes

Cast & crew

Cast
Nigel Havers Hardacre
Josie Lawrence Amanda
Mathew Baynton Joe
Olivia Nixon Laura
Kieran Hodgson Teddy
Writing team
Edward Rowett Writer
Rob Grant Script Editor
Production team
Alan Nixon Director
Gordon Kennedy Producer

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