Former UKTV commissioners launch new producer Square Pears
Two former UKTV executives have announced the launch of their own production company.
Iain Coyle (pictured) and Joe McVey, previously commissioners at the BBC Studios-owned network, are the founders of Square Pears, which will focus on the highly lucrative market for comedy shorts including comic advertorial and sketch features for social platforms.
Partnering with Nest Productions, which provides administrative and logistical support to small production companies, the duo expect to work with traditional media outlets as well as brands and social media influencers.
McVey says: "I'm super excited to team up again with Iain because making people laugh is the best job in the world, I don't care what billionaire nepo-babies claim. We're really looking forward to bringing a funny and entertaining angle to different types of content and eating too many Colin the Caterpillars in brainstorms."
Coyle quips: "What Joe said, and I'd like the to thank the good people at Nest for sorting out our back office because, frankly, Excel brings us both out in hives."
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