Long reads
In-depth articles from BCG Pro.
Jung at heart: developing your stand-up comedy persona
- Thursday 13th February 2025
Chris Head explains how you can use Jungian archetypes to develop your stand-up comedy persona.
Why oh why oh why?
- Thursday 6th February 2025
As comedy creatives develop their projects, they will face many questions. In our latest long read, we explore just some of them.
Creating compelling comedy characters
- Thursday 30th January 2025
Chris Head explores character creation in television comedy scripts.
The right way
- Thursday 23rd January 2025
The first in a new series of long reads. In this piece we ask, is there a right way to construct your sitcom?