The concept came from the fact that Ben Target grew up in Houston, Texas, near a public swimming pool with lots of pot plants. 'Splosh!' is a tranquil comedy show about swimming, and Ben, designer Michael Julings and producer Ben Target wanted to reflect that mellow atmosphere in the poster design.
The poster and flyer interact: when you place the flyer of Ben on top of the swimming pool on the poster, he becomes part of the poster design, as seen here: https://twitter.com/julings/status/1024644060513017856

Designer

Michael Julings/Pinata

Photographer

Ed Moore

Show

Ben Target: Splosh!