When writer-performers Matt and Ollie both became new fathers within four months of each other last year, they thought their lives were over. But then they realised they could exploit the experience for cultural capital, and 'Dads!' was born!

We wanted something striking, funny and memorable as our main image. We started with the theme of new fatherhood and went from there. Our master-of-all trades friend Noah Wood took a photo of Ollie holding his daughter Selma, overlaid her face with Matt's in Photoshop, and this is the result.

Designer

Noah Wood

Photographer

Noah Wood

Show

Matt and Ollie are... Dads!