The concept behind the poster was inspired by the Tennessee Williams quote 'Luck is believing you're lucky'.
The man who truly believes himself to be lucky will stand in front of a clearly incompetent archer and let him try and shoot an arrow off his head - because he truly believes it will be fine.
- Designer
- Rupert Smissen and Lauren Gentry
- Photographer
- Rupert Smissen
- Show
- Sam Russell: Lucky Bastard