Michael McIntyre

Your average comedian can earn serious money these days. Your very good one can earn a fortune. Michael McIntyre's latest tour, for example, netted him £21m. But there's more than one way for a stand-up to rake in the cash.

As we'll see in BBC2's new documentary series Funny Business, corporate gigs and telly commercials are huge earners. You want Jason Manford? That'll be 25 grand.

With contributions from the likes of Jo Brand, John Cleese and Rhod Gilbert, the programme also poses the inevitable awkward question. Namely, is a comic selling their soul by doing this stuff? Some people clearly think so. Carmarthen's Rhod Gilbert points out that the only ad he's ever been willing to do is for Visit Wales.

Mind you, I personally reckon he sells it better, sloganwise, in a clip from Live At The Apollo: "Wales is all right! It's not s**t anymore! We've done it up!"

In Funny Business (BBC2), the first of a series, Eddie Mair narrated an investigation into the ways in which standup comedians can make big money, none of which is by telling jokes in comedy clubs.

Appearing in adverts is one way, but many comics find selling stuff on TV to be inconsistent with either their morals or their sense of humour. Not that many, actually. Less objectionable is the corporate gig. You're just doing your act, albeit in front of a room full of company managers for an obscene amount of money. Ricky Gervais gets £25,000 for a 20-minute corporate set. Michael McIntyre gets £40,000. It's not surprising that up-and-coming comedians on corporate booker Jeremy Lee's roster fall over themselves to appear in his annual Real Variety Show, essentially a huge audition for an audience of events company managers. Again, it's just a gig, you end your set with the punchline: "I'm available for bookings, and I also host!"

A lot of comedians won't touch corporate gigs either, but not necessarily for the reason you might think. "I doubt there's one comedian in the world," said Arthur Smith, "who hasn't died on his or her arse at a corporate gig."

Jo Brand finds them bracing - "If you do corporates, you get the message that not everyone loves you," she says - but Rhod Gilbert still gets heart palpitations just driving by the venues of old corporate failures. It may be filthy lucre, but it doesn't sound like easy money.

Funny Business, BBC Two, review

Michael McIntyre: £40,000. Ricky Gervais: £25,000. Jason Manford: £25,000. Jo Brand: £10,000-£25,000. Barry Cryer - who after that lot looks an absolute steal - is £2,000-£5,000. This, according to Funny Business, is what it costs to hire the above to tell some jokes at a corporate event.

It's the motor-mouthed host's last show this year and a bumper cast squeezes onto his banquette of banter for the occasion. Ross welcomes arena-filling stand-up Michael McIntyre, actresses Sheridan Smith and Sienna Miller, plus Paralympic gold medallists Ellie Simmonds and Jonnie Peacock. Chef Jamie Oliver cooks festive food, while there's music from Charlotte Church and clowning from Broadway-wowing Russian troupe Slava's Snow Show.

Review: Michael McIntyre's Christmas Show

It was an entertaining event, if one where the Rubicon separating old-school and politically correct comedy was repeatedly crossed.

Michael McIntyre's laughing all the way to the bank

Six years ago, Michael McIntyre was £40,000 in debt, with a wallet full of maxed-out credit cards and no way of paying the rent or buying food. Today the bank statements tell a different story, for he is Britain's most popular comedian. He earned £5 million over two years to the end of 2011.

Michael McIntyre interview

It's the early hours of the morning and Michael McIntyre is careful not to disturb his sleeping wife Kitty as he reaches for her phone and scrolls through the messages.

Review: Michael McIntyre: Showtime

Those who see comedy as the medium of individuality - of the oddball comic looking into an unfamiliar world - will likely leave here disappointed, but that's fine. Michael McIntyre has this audience in the palm of his hand, and on tonight's effort they're here to stay.

Michael McIntyre interview

The comedian Michael McIntyre on how he overcame the scorn of his peers to become a record-breaking, stadium-filling stand-up.

Michael McIntyre: Showtime - review

BANG! Straight in. First 10 minutes and Michael McIntyre has reasserted his position as the UK's biggest stand-up.