George Burns

There weren't many duff notes in Friends, the slick NBC sitcom that ran and ran from 1994 to 2004 and, for those of us with homes full of teenagers, is still running and running. But one of its duffest notes was the casting of Helen Baxendale to play Ross's British wife, Emily. Nothing against Baxendale, but amid all that sassy American humour, she seemed as flaccidly English as a stale Rich Tea biscuit surrounded by freshly baked chocolate-chip cookies.

In fairness, that was kind of the point; we weren't meant to warm to Emily. And Baxendale, deliberately, didn't get many killer lines. But it wasn't just that; whip-smart, wisecracking American humour just doesn't sound right emerging from a British mouth. For the same reason, Daphne Moon (Jane Leeves) was my least favourite character in the otherwise sublime Frasier. It's not that British actors aren't capable of wonderful TV comedy, just that the dialogue in the best US sitcoms is rooted in New York-Jewish traditions of razor-sharp put-downs and one-liners. Think Woody Allen and Neil Simon. On British television, comic dialogue has a different rhythm.

Anyway, all of this brings me to Episodes, in which Matt LeBlanc (dim, amiable Joey in Friends) plays a heightened version of himself in the latest example of what is rapidly becoming a TV genre all of its own: celebrities indulging in a game of double-bluff with us, playing themselves as slightly more neurotic and prima donna-ish than they actually are, which of course suggests that they're not neurotic prima donnas at all. Steve Coogan did this beautifully in The Trip recently, as did Larry David in Curb Your Enthusiasm. In Episodes, it is LeBlanc's turn. He plays Matt LeBlanc, hugely rich and successful thanks to Friends, who to the horror of married British comedy writers Beverly and Sean (Tamsin Greig and Stephen Mangan) is cast as the lead in the US version of their hit UK show. They wanted their British lead, a fruity RSC type called Julian (Richard Griffiths). But they get LeBlanc.

So far, so good. It's a great idea, with great opening credits: a script flying from London to LA. And there are certainly precedents for television successfully turning a mirror on itself; The Larry Sanders Show of blessed memory did it exquisitely. Moreover, there's something painfully real about British comedy writers being lured to LA by the sweet blandishments of network bosses and the promise of a Spanish-style hacienda in Beverly Hills, only for the semi-detached back in Chiswick to seem even more alluring once the dream starts to sour. You should hear the British writing duo Laurence Marks and Maurice Gran, who did the whole hacienda thing, on the subject. Yet I find myself unable to give a fat thumbs-up after the opening Episodes, and the problem lies with Greig and Mangan, or at least with their script. In a British context, they're both terrific comic performers. Greig was pitch-perfect as the hapless heroine in David Renwick's wonderful Love Soup. But here, trading waspish one-liners in the land of Jack Benny and George Burns, they seemed out of place. And although that's the whole point - that they are out of place - they should at least be talking like Brits, not Americans.

Still, it's early days. I have a feeling that Episodes will get better the more LeBlanc gets involved. And there have already been some lovely gags, like the friskiness that gripped Beverly and Sean when they saw that the vast bath in their rented Beverly Hills home could easily accommodate both of them, only for it to wear off while they waited for the damn thing to fill.

Brian Viner, The Independent, 11th January 2011