David Walliams

Even at the peak of its popularity, Matt Lucas and David Walliams's Little Britain was a PC-baiting nightmare. Especially uncomfortable in its portrayals of disability, it featured characters such as Andy, who pretends to need a wheelchair due to laziness, and Anne, a truly outrageous creation that exists purely to mock those with severe learning difficulties. Yet it is West Country teen Vicky Pollard that makes Little Britain a textbook example of problematic TV. Pollard was a perfect storm of conservative anxieties: she was working class, she was overweight, she was a single mother (of 12 children), she was a criminal. At one point she swapped her child for a Westlife CD.

"People always say 'oh I know a Vicky Pollard' and I think that's when you have a kind of real cultural moment", said Walliams on The South Bank Show in 2005. The "cultural moment" she actually heralded was presumably not the one Walliams was thinking of. Soon, Pollard had become the poster girl for the demonisation of the working classes. She was a character on to which people could project their hatred of poor women, such as journalist James Delingpole, who said Pollard represented "gym-slip mums who choose to get pregnant as a career option; pasty-faced, lard-gutted slappers who'll drop their knickers in the blink of an eye."

Yet Pollard and her real life peers weren't just a punchbag for the press. By the turn of the decade, hostility towards low-income people was so overwhelming that the Tories ran a poster saying "Let's cut benefits for those who refuse work" to help them win votes. Austerity then ended up disproportionately punishing single parents, 86% of whom are women. There's no yeah-but-no about it, Pollard helped fuel the mood that got the UK to that point. Little Britain remains a thoroughly questionable chapter in British comedy because of it.

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