Amanda Drew

Switch is a comedy drama on a digital channel which has its work cut out. Mainly because it is on IIV2, which is quite possibly the worst TV channel in the country.

Switch is a supernatural comedy about a coven of four 20-something witches living in Camden. Each of the four witches, physiotherapist Grace (Phoebe Fox), travel loving Hannah (Hannah Tointon), fiery fashionista Jude (Nina Toussiant-White) and overworked Stella (Lacey Turner), each have their own problems - whether it is love, family relations or work - so not surprisingly they often end up using their magic to try and improve their lot, and more often than not it backfires.

In terms of laughs, it's somewhat thin on the ground. While the team behind the series have good experience with this kind of format (the show is made by the team who did Being Human), it all felt a bit thin. Part of the problem, I think, is that it's not in the right time slot. The target audience appears to be young women and girls, so why not make the show pre-watershed so that it could reach a bigger audience - and hopefully Switch would benefit from that.

The older actors, the authority figures in Switch, were the funniest - including Grace's old fashioned mother played by Caroline Quentin. There were also some good laughs from Stella's horrid boss Janet (Amanda Drew), who's placed under a spell to make her lose her short-term memory; but in the end makes her forget several decades. Good stuff.

There's one or two positive moments in Switch, but by and large it was a disappointment. That said, I think I'd recommend anyone reading this to watch Switch for two main reasons. Firstly (since just about everything else on the channel is rubbish), it's the best show currently on ITV2. By watching it, we might just encourage the executives at the network to buck up their ideas.

And secondly, as I mentioned before, the show is mostly targeted at young women. This is how Switch should be marketed. Forget the witches or merchandising. Just say that this is the show that could make Jeremy Clarkson's eyes bleed and you could well end up with a big hit.

Ian Wolf, Giggle Beats, 22nd October 2012