Alan Sugar
- Celebrity
Video clips
Pudsey's Celebrity Call Centre
A sketch from Children In Need 2022.
Fantastic Beasts - Children In Need sketch
Mel & Sue, and a host of BBC stars appear in this sketch in which Eddie Redmayne is on the phone trying to find Pudsey Bear.
The Graham Norton Show - Lord Sugar in charge of the Red Chair
Graham lets Lord Sugar operate the Red Chair.
The Graham Norton Show - Alan Sugar's Little Fork Diet
Graham refers to Lord Alan Sugar's book and discusses his little fork diet.
The Graham Norton Show - Lord Sugar Does Not Like Psychologists
An awkward exchange in which Lord Sugar talks to Pamela Stephenson about psychologists, explaining that he really doesn't like them.