It's a new year and a new brand for Romesh Ranganathan. Amelia Dimoldenberg has her famous celebrity rebranding skills cut out trying to turn Romesh into the latest TikTok superstar. Can she do it?
Branding expert Amelia Dimoldenberg gives TV presenter, pundit and all round icon Clare Balding a wild brand makeover. Can she release her inner rebel?
Can Amelia Dimoldenberg rebrand Jamie Laing into the perfect man? She forces him to make a very public apology to his many ex girlfriends, but will the rebrand succeed?