Jam and Jerusalem a hit, Blunder flops

It received mixed reviews, but the new Jennifer Saunders/Dawn French vehicle, Jam and Jerusalem, pulled in 6.7 million viewers on Friday evening despite going head to head with ITV1's "I'm A Celebrity Get Me Out Of Here!" (which attracted 7.6 million viewers). The cast of the BBC1 sitcom, which takes an affectionate look at village life, also includes Pauline McLynn, Joanna Lumley and Sally Phillips.

Also on Friday evening, Channel 4’s new ensemble sketch show, Blunder, tanked with just 513,000 viewers.