British Comedy Guide

Next Big Thing 2025 nominees announced

Thursday 9th January 2025, 2:00pm

Image shows left to right: Celya AB, Olga Koch, Dan Tiernan, Paddy Young, Josh Pugh, Rachel Fairburn, Katie Norris, Rob Copland, Michael Odewale, Tarot

A major new comedy prize has been announced, alongside its ten inaugural nominees. Organised by British Comedy Guide, the Next Big Thing award aims to name one act every year: the one most deserving of the public's attention, as well as the media's spotlight.

The aim of the shortlist is to showcase and support the comedians most deserving of a breakthrough into mass public consciousness. The ten nominees for 2025 are: Celya AB, Dan Tiernan, Josh Pugh, Katie Norris, Michael Odewale, Olga Koch, Paddy Young, Rachel Fairburn, Rob Copland and Tarot.

To find the nominees, British Comedy Guide conducted a UK-wide poll of over 100 professionals from across the comedy industry, asking for the acts they believed most represented the future of comedy. From that longlist, an expert panel then whittled the names down to ten.

In full, they are:

Celya AB

Celya AB

Critically acclaimed French-Algerian comic Celya AB has already impressed on Live At The Apollo with her smart, inventive style, causing Chortle to call her "one of the most gifted joke writers of our age".

Dan Tiernan

Dan Tiernan

Fresh from a triumphant appearance on Live At The Apollo's 2024 Christmas special, "Mancunian wild man" (Guardian) Dan Tiernan continues his fast-rise since winning the BBC New Comedy Award in 2022.

Josh Pugh

Josh Pugh

Having amassed 157k views for his YouTube-released show Live From Birmingham Town Hall, Josh Pugh has also become a social media fixture with his regular output of viral videos, as well as appearances on Mock The Week, Live At The Apollo and Rosie Jones's Disability Comedy Extravaganza.

Katie Norris

Katie Norris

"Intense, unpredictable and hilarious" (Chortle) Katie Norris - also of sketch duo Norris & Parker - has been making waves after her solo debut show Farm Fatale was a breakthrough hit at the 2024 Edinburgh Fringe.

Michael Odewale

Michael Odewale

Having debuted at the Edinburgh Fringe back in 2019, Dagenham's finest Michael Odewale offers fresh and unfiltered stand-up that's already caught the attention of Mock The Week and Live At The Apollo.

Olga Koch

Olga Koch

"Daring, upfront and incisive" (Scotsman) comedian Olga Koch will be familiar to viewers of QI, Mock The Week and Live At The Apollo, whilst live comedy fans raved about her current tour show Olga Koch Comes From Money, which explores her wealthy background as the daughter of a Russian oligarch.

Paddy Young

Paddy Young

Northern powerhouse (and Edinburgh Comedy Award Best Newcomer nominee) Paddy Young has found viral success (often thanks to his online videos with fellow comic Ed Night) as well as critical acclaim, with The Independent calling him "one of British comedy's most intriguing new voices".

Rachel Fairburn

Rachel Fairburn. Credit: Drew Forsyth

Mancunian Rachel Fairburn has amassed a sizable fanbase already, due in part to her Live At The Apollo appearance, plus co-hosting hit podcast All Killa No Filla alongside fellow comedian Kiri Pritchard-McLean.

Rob Copland

Rob Copland

Critical darling Rob Copland is a madcap, moustachioed and idiocentric clown who won the Victoria Wood award at the 2024 Edinburgh Comedy Awards. The Guardian commented "rarely has an existential scream been this much fun".

Tarot

Tarot. Copyright: Drew Forsyth

Anarchic and frequently sordid sketch group Tarot (Adam Drake, Ed Easton and Kath Hughes, with TV regular Kiri Pritchard-McLean as a fourth, offstage member) came together in 2019, combining members of sketch groups Gein's Family Giftshop and Goose.


The expert panel that decided the nominees were: Ashley Davies (journalist/critic: Times Scotland, Metro, Scotsman), Jay Richardson (freelance arts journalist and comedy critic), Joanne Rutherford (Edinburgh Comedy Awards judge/talent scout since 2010), Mark Muldoon (panel chair. Journalist/critic: British Comedy Guide, Chortle), Rachael Healy (comedy critic & culture writer: Guardian, Observer, i paper) and Tim Harding (comedy critic: Telegraph, Chortle). They will meet again at the start of February to decide the first ever winner of the Next Big Thing award.

Mark Muldoon, Next Big Thing award founder, says: "There's never been more talent in our comedy scene, but it also feels as though there're fewer opportunities for comedians to break through into the big leagues. So it felt right to do something about it. I couldn't be happier with our first ever list of nominees: comedy fans will love diving into our shortlist and as a result, hopefully find their new favourite comedy act."

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