First off I have to say I am new to sketch writing. Until I discovered this (excellent) site, I had not really thought about sketches. So far I have only been playing about with them. I had been off work sick and it was a way to cheer myself up and to make use of some of the mental space that had been freed up. Now I am thinking I would like to go further with this, but I am not seeing obvious outlets for the material I am writing. I am not particularly asking for suggestions. My question concerns not so much the market as it stands but the potential market.
The accepted wisdom seems to be that the public has the attention span and memory of goldfish. So they have to be served up short punchy sketches and they will continue to find the same gag funny no matter how often it is repeated.
On the first point, the Two Ronnies sketchbook still runs at primetime on Saturday night with sketches that typically come in at over 5 minutes. Is this just nostalgia for familiar material, or does this demonstrate an appreciation on the part of the public for longer sketches with more developed ideas and characters?
On the second point, I thought the recent series of both Mitchell & Webb and Armstrong & Miller were hilarious. For the first episode. Then I got bored, then I didn't bother tuning in. I can see the advantage of repetition for film companies, as it cuts down on filming, and for performer/writers as it cuts down on the ideas they have to come up with. But is it what the public wants, or is it a fashion that has had its day? In which case can we expect a shift away from writer/performers resulting in an increase in demand for material from other writers?
I suppose my question is, what sort of sketch show should a smart producer be looking to make?