Psssst! Marketing guys aren't interested in spelling and grammar, they have 'oiks' in the office that deal with that kind of stuff! They pay them about 2p per week for sorting out the spelling!!! Sometimes they don't bother even employing these 'spelling oiks' and that's how you got 'Harpic', the bathroom product.
The Marketing guys wanted to call it Hardprick but got the spelling wrong. Think about the shape of the Harpic container! I'm giving you the inside story here! I'm not supposed to let this one out now it's the PC Noughties!! Next time you shake that Harpic container, just you remember what those Marketing guys had in mind.. Best selling product in it's class, year in year out! Hard selling to the lady of the house..
They do say 'tits' always sell.. and so do 'dicks'!!! It's an awful industry... as in the 'oo you are awful!' category of awful!!! Invented originally by the yanks of course, the modern Marketing industry... Marketing guys usually 'left school early' too Jac (expelled just like you) but of course they always have some fancy University on their CV's!