1950
Bath-size soap? Are they joking? How were you supposed to get it home from the shop?
It reminds me of the time my car wouldn't start and my dad said, "You need a new battery" so off I went to Halford's and bought one. I couldn't believe the size of it - or the weight.
One of the young lads carried it to the checkout for me and then, when I'd paid for it, he carried it out into the car park for me and asked where my car was. I told him, "I've come on the bus". You should have seen his face. But how was I to know how massive it was going to be?
Anyway, back to bath-size soap. Seriously, how could any normal person get it home? Even if a man (or two) with a van went with me to the shop to collect it and brought it home and helped me get it into the house and up the stairs to the bathroom, how am I supposed to have a wash with it? Soap on a rope? Soap on a forklift more like!
Okay. Enough of that. What about Camay in general? Well, it came out in 1926 and was marketed as a 'white, pure soap for women'. Why was it white? I'll tell you. Almost all soaps in those days were green, pink, blue or some other colour and the colour wasn't there to make it look attractive. It was there to hide all the impurities that would have been visible if the colour hadn't been there. So Camay was made in white to show the public how pure it was.
Okay, that's great, but why was it a soap for women? Wouldn't it work on men? Or did they just not want men buying it? God knows. I don't.
But if you think that was a questionable slogan, strap yourself in because, after a while, they dropped that slogan and began marketing it as 'The soap for beautiful women'. So, now, not only did they not want men buying it. They didn't want ugly women buying it either. Unbelievable. What they're saying to non-beautiful women is "You lot don't need to wash because, let's face it, no matter how clean you are or what you smell like, nobody's going to fancy you anyway."
There must a name for that sort of thing. I don't know what it is but it'll end in '-ism' or '-phobia'. Anyway, if I'd been around when they were using that slogan, I'd have gone straight round to Camay headquarters with a bar of their bath-size soap and told them exactly what they could do with it.
No! It's not what you're thinking. I'm too genteel for that. I'd just have put on my strictest face and said "Clean your bloody act up!".