gappy
Monday 6th November 2017 9:40pm
Oxford
2,703 posts
SANJAY: People, people, speak to me! Why is Cadbury World losing money?
JANE: Because it's a stupid idea?
SANJAY: Yeah, yeah, but it's not more stupid than it was a year ago, and we were making cash hand over sticky fist. What changed?
GLEN: We improved it.
SANJAY: We did! We improved it.
JANE: And - just playing devil's advocate here - how did we improve it?
GLEN: We made it more fun.
SANJAY: Exactly! We made it more fun, using the tried and tested method of chocolatiers.
JANE: Which means?
GLEN: Making it smaller.
SANJAY: Durr. Everyone knows a smaller size is a more fun size, in confectionary terms.
GLEN: Yeah. Smaller equals funner, everyone knows that!
JANE: Right. But - just playing devil's advocate for a second - do they? Actually?
SANJAY: It's obvious. It's printed in the smaller chocolate bars. In a smaller font.
GLEN: A funner font.
JANE: Yes. But, I wonder - just as devil's advocate, of course - whether when people buy small chocolate bars, it's because they want small chocolate bars, and not because they want chocolate bars that are more fun. I might even go so far as to say, people don't even believe they're fun, and just put up with the name.
SANJAY: I suppose in some madcap, wrong end of the telescope world that might be true.
JANE: And, further more I would say that - [QUICKLY] sorry, devil's advocate - making a tourist attraction much, much, much smaller, inevitably results in much, much, much less fun, and ergo, much, much, much less money.
GLEN: Wow. I suppose you might be right. I must admit, I thought the 6 yard rollercoaster was fun. And the small wheel. And the bumper shoes. And the haunted door.
JANE: But they weren't.
SANJAY: OK! So, we need a reboot. Let's sink some cash into this baby, and bring it back bigger than ever next year.
JANE: Now you're thinking straight.
GLEN: Great idea. And then, we can get the bestest, coolest celebrity to open it for us. Which celebrity is the most fun?
SANJAY: Logically, I'd say Warwick Davies.
GLEN: I thought Gary Coleman.
JANE: God, you two are f**king stupid.
SANHJAY: Err...devil's advocate?
JANE: You wish.