INT. APPLE STORE - DAY
A CUSTOMER approaches an ethereal Apple ASSISTANT, phone in hand.
CUSTOMER
Hi, sorry, I bought this iPhone from you yesterday, and I think it's broken.
ASSISTANT
And what makes you think that, sir?
CUSTOMER
Well, it just doesn't work. Brand new, latest model, and look...I press the on switch...nothing!
The ASSISTANT looks at the phone, then looks the customer up and down.
ASSISTANT
Ah, yes, I think I see what the problem is, sir. Have you upgraded recently?
CUSTOMER
Upgraded?! I only bought the bloody thing yesterday!
ASSISTANT
No, not the phone sir. Have you personally upgraded?
CUSTOMER
What?
ASSISTANT
Well, you see, the latest iPhone comes with our latest H.I.P scan technology.
CUSTOMER
H.I.P scan?
ASSISTANT
Yes sir, it's an acronym. A Heuristic Individual Personality scan can instantly ascertain whether or not the person attempting to use the phone is suitably cool enough to be seen holding our latest model.
CUSTOMER
It can do that?!
ASSISTANT
Oh yes, sir. And unless you've upgraded yourself to the latest cutting-edge fashion, which based on your current attire, I'm afraid to say you probably haven't, the phone will remain incompatible with you.
CUSTOMER
How does that even work?
ASSISTANT
Well, sir, Apple has been collecting information about its customers for some time now.
CUSTOMER
Is that allowed?
ASSISTANT
Of course, sir. We're doing nothing to be alarmed about, just monitoring your online purchases, tracking your social media interactions, following your day-to-day movements via GPS, discreetly scanning your body mass index and carefully detecting changes in your attire. The H.I.P scan then simply compares you to a carefully selected sample of our current iPhone owners, and calculates whether or not you are rated high enough to gain access to the handset. It's all very simple.
CUSTOMER
No offence, but that all sounds...ridiculous.
ASSISTANT
Well, it's not, sir. May I...?
He gestures for the phone and the CUSTOMER hands it over. The ASSISTANT holds the phone and it immediately switches on.
ASSISTANT (Cont'd)
You see? I completed the upgrade some weeks ago, I'm fully compatible with the latest iPhone, along with our newest range of tablet and laptop devices.
He hands the phone back to the CUSTOMER. It instantly powers down.
ASSISTANT (Cont'd)
Whereas you are not, sir.
CUSTOMER
Well, this is ridiculous! You've sold me a phone I can't use! That can't be legal!
ASSISTANT
I'm sorry sir, did you press 'accept' on the latest iTunes T&Cs?
CUSTOMER
Of course I did...
ASSISTANT
Then I'm afraid it's all perfectly legal. The H.I.P scan was explained in some detail in there.
CUSTOMER
Well...what am I supposed to do?!
ASSISTANT
Well, sir, if you still wish to use the latest iPhone, may I suggest paying for the upgrade? We have some excellent deals on at the moment.
He gestures to a row of clothing along one wall of the shop, an array of skinny jeans, ironic hats and keffiyeh scarves, and then places an iPad displaying the price list in front of the CUSTOMER.
ASSISTANT
I'm afraid that for the particular model of phone you have chosen, you will need to go for one of our platinum deals...
CUSTOMER
How much?! No, I can't afford that.
ASSISTANT
Well, you did choose our top of the range handset, sir.
CUSTOMER
But that's a stupid amount of money!
ASSISTANT
But you do get a complete wardrobe upgrade in that price, sir. And for just £89.99 extra, I can throw in a spare charging lead.
CUSTOMER
Hang on, I see clothes like this all up and down the high street these days. I'll just get some of those. It'll be a lot cheaper.
ASSISTANT
Ah, I'm sorry sir, the upgrade does have to be proprietary for the H.I.P scan to work. Perhaps some of our competitors phones work like that, but we really do insist on the best here at Apple.
CUSTOMER
Well...I'm screwed then. I can't afford any of that. Isn't there anything else I can do?
ASSISTANT
Well, actually, we're always eager to recycle obsolete models, sir.
CUSTOMER
Recycle?
ASSISTANT
Yes sir, we take any old, obsolete models and we send them off to be stripped down, taken apart and re-purposed. It's part of our aim to give something back to the world that has given us so much. Is that something you would be interested in?
CUSTOMER
Well...I guess. I mean, this is all no use to me now, anyway.
ASSISTANT
Excellent, sir. Please, follow me.
The ASSISTANT gestures and the CUSTOMER walks over to a large recycling chute in the wall. The ASSISTANT opens the chute, the CUSTOMER sighs, takes one last look around and climbs in.