Quote: Kenneth @ 17th January 2014, 2:29 PM GMTThe use of mobile apps to enhance the viewing experience of TV dramas is only for people aged 18-34.
As it should be, the rest of will watch an entire programme all the way through, paying attention to plot, characters, atmosphere, etc.
You really can't expect youngers to sit still looking at just one screen for half an hour. They can go on Twitter and ask people what is happening, because they missed it, because they were on Twitter.