25th October 1854. The Crimean.
Ext. Day. A small group of army officers are sat on horses in a line.
Raglan: It’ll be like a smoking jacket you see.
Captain: But in knitwear?
Raglan: Of course in knitwear Captain. Report?
A lookout is watching something through a telescope.
Lookout: Half a league onward Sir.
Raglan: Good. It’ll have just three or four buttons, a nice tight fit across the shoulders.
Captain: It does sound like another winner my Lord.
Raglan: After the success of the knitwear headgear, only something like this could follow it up.
Captain: All the boys love the headgear Sir. To a man, all 600, they’ll all be wearing their Bognors for the charge today.
Lookout: Another half league forward Sir……hang on?
Raglan: They’ll go mad for this new design back in London. Might even call it after myself.
Lookout: Sir!
Raglan: I can see it now “Oh it’s a bit chilly in here love, I’ll just slip on my Raglan.”
Captain: Will there be a range of colours Sir?
Lookout: SIR!
Raglan: Reds and Blues I think. Just like the Dragoons.
Lookout: SIR! They aren’t going round. SIR!
Raglan: What is it man?
Lookout: They’ve gone up the valley Sir, the whole brigade. Right down the bloody middle.
Raglan (Sighs) : Maybe you were right Captain? Maybe the headgear shouldn’t have been called Bognor. The branding is all wrong, aims it at the wrong market.
Captain:It could probably do with some eyeholes as well.