Morrisons MFest advert

Morrisons MFest advert

JUSTIN:
The supermarket chain Morrisons, is to host its very own music festival this summer. Although, judging by the acts who've signed up, the minute's silence to mark the seventh anniversary of 7/7; looks odds-on to be the highlight of the event.

ADVERT BEGINS

GRAMS:
JAUNTY PIANO MUSIC (THROUGH OUT)

ANDREW FLINTOFF:
When I'm in the mood for live music, I want to watch talent that's fresh from the dole queue, performing on a stage that's outside in the fresh air!

And when I've worked up an appetite from dancing, I want to eat food that's been freshly picked... from the reduced to clear aisle of Morrisons!

However, I don't want any old pleb to cook it for me - I want a celebrity chef... who's been freshly plucked from obscurity!

Which is why this summer - me and my dodgy knee are giving the cricket a miss... AND HEADING OVER TO MFEST!


V/O:
MFest - you'll wish you went to Glastonbury instead!

I would avoid that sort of first line.

You need someone else in the ad to 'bounce' off, for a start, as it's a bit dull in structure. Hammond or whoever else is in Morrisons' ads.

That said, I didn't find this very funny. Maybe I just don't get it. I don't watch many ads and hate cricket, so maybe it's me.

Dan