Quote: Badge @ February 3 2012, 1:06 AM GMTFFS Gary, since when has 40+ been the highest age bracket? 1500 or in parts of Africa? Your first question, and I'm out.
If you would like to suggest a new opening question the group of people creating the reader profile will take your advice on board.
Just a wider age bracket, which includes people of all ages. Like you see on most age bracket questions. 
People don't stop buying magazines at a certain age. (And if they did it definitely wouldn't be 45.)
Quote: garyp @ February 5 2012, 3:34 PM GMTThe reason we included an age bracket question is because we are trying to build a profile of a possible average reader.
Clearly, we need to know the average age of readers so we can define what type of content to put into a magazine. Hence why the question was included.
When Chris Donald created Viz comic, I don't think he started out by creating a profile of his potential readers in order to determine his content. If you make a good publication, people of all ages will buy it. Readership survey crap is generally just an effort to impress potential advertisers with spiels like: 75% of our readers are highly educated, big-spending giraffes aged 18-34 with annual household income of $120,000+. And they masturbate extensively.
Aaron can we have a survey about the average age of BCG users?
Quote: dellas @ February 6 2012, 9:40 PM GMTAaron can we have a survey about the average age of BCG users?
We have members of all ages, thus the average is probably the same as the population average, maybe just a touch lower because the internet tends to be for slightly younger people than print.
Kenneth makes a good point - you should make a 'product' not worrying about demographics...
That said, I can see why the age question has been asked in this survey, as it is something advertisers always ask about. I hate to break it to Gary though - advertising is tough to get. Very. BCG gets over 500,000 visitors a month, but it's still a struggle to get enough advertising to match the server running costs (in your case that'd be printing costs.). But obviously you could charge a cover price too, which might help finances...
I'd certainly very much welcome a dedicated comedy magazine... but, with previous projects failing to survive (The Fix being perhaps the most recent attempt) it's safe to assume it's going to be an uphill struggle.
That all said, walking into WH Smiths and seeing the catalogue of magazines for things like fishing, mountain biking and photography, it is a surprise there's not a comedy one in amongst that lot!
I really like Mustard, Viz and Dodgem Logic, (and Private Eye if that counts?) but I would really like to see a comedy mag that writes about comedy, rather than being filled with new comedy and comics.
Mustard usually has one interview per issue which is always the main reason I buy it if I'm honest. There's definitely not enough explanation of "the craft" (that sounds corny) in mainstream media, but from buying DVDs it seems like most comedians love to go in depth and explain the ideas and reasons behind their routines. There doesn't seem to be a place in print where you can go to read up on this. Or am I missing something?