Quote: manuels @ July 29 2011, 8:22 PM BSTHi guys
I particularly find the increasing use of product placement quite annoying when watching films.
That is why I decided to do my dissertation on the topic, to find out what does people think about this practice
If you could give me minutes of your time and answer the following survey I'll really appreciate it
https://strathbusiness.qualtrics.com/SE/?SID=SV_0ewFO3NM6OjyMUQ
Also feel free to say how do you feel in here too
Thanks!
That's a tough subject for a dissertation because you will be assuming things the rich studios often deny is happening. I don't think there's a law against it otherwise it wouldn't happen so much. It's widely seen as a distasteful practice but it's not illegal, in fact in America especially, it's just good common business sense.
I'm sure there are many films in the past that used branded products just to set the scene but didn't take payment for them, so there's one reason why this will be a complex subject to write about. And sometimes the film's producers don't know much about it, as in the case of the Carry On films where Sid James had personal deals with distillers and tobacco companies to top up his film fee.
I agree it can get very annoying if it's too blatant.