I'm a Celebrity...

ANT AND DEC ARE WAITING AT THE SCENE OF ANOTHER BUSHTUCKER TRIAL. ALL OF THE CELEBRITIES ARE INVOLVED IN THIS PARTICULAR TRIAL.

Ant: Now, welcome celebrities. Today's Bushtucker Trial can get you all the opportunity to win presents from your loved ones.

Dec: In order to win your individual prize, you must complete the trial by eating what lies under this dish.

A SILVER PLATTER DISH IS BROUGHT IN AND THE CELEBRITIES WATCH AS IT IS SLOWLY REVEALED.

Ant: You must eat...

THE LID IS REMOVED FROM THE SILVER PLATTER DISH.

Ant: 10 of these party things from Iceland.

Shaun: I ain't f**king doin' that.

Stacey: I'm a celebrity get me out of here.

That's quite funny.

I always think the tableful of crap that represents a week's eating for Gillian McKeith's TV clients is indistinguishable from the food-laden table in the Iceland ads.

And talking about social class, Nigel Havers may be miles above Shaun Ryder but, looking downwards from Shaun's position, you'd need the Hubble Telescope to see Kerry Katona!

Solid idea. Poor reveal.

Quote: chipolata @ November 29 2010, 8:12 AM GMT

Poor reveal.

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Disseminate your wisdom, Chip.

Tell us WHY you think it's poor?

Quote: Veronica Vestibule @ November 29 2010, 8:32 AM GMT

Disseminate your wisdom, Chip. Tell us WHY you think it's poor?

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Because I've never heard of the Iceland stuff. Ergo it hasn't permeated the public consciousness enough to garner a laugh of recognition.

Quote: chipolata @ November 29 2010, 8:45 AM GMT

Because I've never heard of the Iceland stuff. Ergo it hasn't permeated the public consciousness enough to garner a laugh of recognition.

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I think most people in the UK are very familiar with the Iceland ads.

For one thing, Iceland sponsors 'I'm a Celeb', its ads are running throughout the show and it's drawing in 10 million viewers a night almost every night of the week.

Quote: Veronica Vestibule @ November 29 2010, 8:58 AM GMT

I think most people in the UK are very familiar with the Iceland ads. For one thing, Iceland sponsors 'I'm a Celeb', its ads are running throughout the show and it's drawing in 10 million viewers a night almost every night of the week.

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Meh. It's still a poor reveal.

Please tell me you don't live in the UK if you haven't heard of Iceland?

Chip's more a Waitrose man.

I think Chip might be on his own here. Iceland has become synonamous in the UK with atrociously shit food. For me, certainly.

Meh. Still a weak finish.

Quote: chipolata @ November 29 2010, 11:12 AM GMT

it's a weak end to a . . . deeply pedestrian sketch. Where's the surprise? The invention? The spark?

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That's a reasonable assessment, Chip, albeit not one I happen to agree with.

You're a knowledgeable comedy fan and I think Juan can be sure you mean what you say and you're not just knocking his sketch to be spiteful.

As people 'learned in the comedic arts', we sometimes read too much into a script and sometimes we read too little.

I think you're missing the finer qualities of this sketch although it's very possible I'm reading into it qualities that were never intended.

It shows a flagrant Iceland publicity stunt backfiring (possibly live on TV) and suggests that people at the bottom end of the social ladder (the people at whom Iceland aim their deplorably condescending TV ads) are well-capable of recognising that Iceland food is the most abominable crap.

The characters of Shaun and Stacy are portrayed very concisely with commendable skill.

This sketch could easily be broadcast in a quality TV sketch show and, given Juan's youth and inexperience, he's showing a remarkable natural talent for this sort of thing.

The idea is solid, but everything becomes about what is on the platter, which disappointed me. I can't think of anything funnier, for what it's worth.

Quote: chipolata @ November 29 2010, 11:57 AM GMT

The idea is solid, but everything becomes about what is on the platter, which disappointed me. I can't think of anything funnier, for what it's worth.

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'What's on the platter' is the whole point of the sketch.

It's a swipe at Iceland.

'Party things' is a bit weak really though. Naming something actually sold in Iceland would be better, no? The word 'things' doesn't work for me.