It's all very well people going on about Sky producing HBO style-quality drama, but most of the great HBO or US produced dramas or comedies tend to have such small audiences as to be negligible. Remember the way Channel 4 f**ked about with Sopranos, West Wing and Six Feet Under? It took a mainstream channel several years of hype before BBC2 took a punt on The Wire.
If Sky can produce some great comedy/drama,then great. I'll hook up.
But the mainstream audience really needs to be re-educated before the big audiences get back into good drama or comedy en masse. The mainstream channels have shot themselves in the foot by feeding their audience too many easy, lifestyle shows in the past ten years.