Kenneth
Thursday 23rd April 2009 5:26am [Edited]
5,447 posts
Quote: Aaron @ April 22 2009, 10:23 PM BST
Happens on every site. And in every high-street store. Prices fluctuate according to availability, demand, publicity (a show would be cheaper if it's not currently broadcasting for example), and special offers.
A manager of a DVD retail chain in Australia explained the psychology of limited special offers to me thus: "If we have something on special [ie - at a low price] all the time, customers might always think 'oh, I can buy that later,' but because our specials last for only a few weeks, customers will want to buy the discounted items before the price goes back up again."
So when you see something dirt cheap, buy it, for next week it may become an unaffordable extravagance.