I think it was Mitchell and Webb who had a character who was always trying to get his sitcom commissioned. Only trouble was, he would think of a crap tile, then try and build a series behind it. Eg.
'Holy Cow'. It's, um, about, um . . . a vicar who milks cows, and , um …
I think Life of Riley comes from the same stable. It's about, um, this woman named Riley, and, um …
Someone pass me a gun.