My success rate isn't great but from what I've learned and read in successful sketches, they want (in the simplest terms):
1) Brevity (2 page sketches).
2) Constant jokes (even weaker or '118' groaners, as long as the momentum is kept)
3) A little bit of spin on the theme.
4) Finish on a joke.
So - pick a story, spin it so it's not everyone else's angle, every other line a joke, finish on a good one - all in 2 pages.
Is that right? Can any of the successful sketch writers amend that ridiculously basic template?