British Comedy Guide

Children of greed

V.O.
The Stevenson family have been hit harder than most by the credit crunch. If you donate tonight you could be helping little Emily Stevenson get the support she needs. Her family is so poor they have had to sack their butler and her mum now has to be chauffer driven a gruelling 8 miles to buy fresh champagne.

Emily already got bullied at school, her parents aren't even a lord or lady and she has suffered all her life with the stigma of a single barrelled name.

Last week she went to school in her new fur coat, it wasn't long before her classmates realised (PAUSE) The fur didn't even come from an endangered species.

At lunch she sits alone (PAUSE) last week her friends realised that she had only the second most expensive caviar in her foccacia bread sandwich.

She rides her horse alone, she can't keep up with the other girls (PAUSE) her horse hasn't even run in the grand national.

If you can donate £1 million tonight you could keep Emily in school for the rest of the year and pay for her ski-ing trip to the Swiss Alps
Please give tonight, these are really Children of Greed.

ENDS

This is a bit to linear and obvious.

Rich family suffers a little and wants sympathy.

Great title, but agree with Sooty that it needs a bit of a twist to make it work.

The 'Children of Greed' idea is great but it a bit stuttered. How about doing it as a tellython, with a introduction by a celeb and some famous pop star type blindly pleading for stuff but not actually understanding the problem at all.

The parodying of clueless celeb-types would make it relevant in both ways.

Dan

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