Real copy from a company website following the creation of a new logo.
'To reflect our growth, our insight for the future and our concern for people, we now have a new Corporate Logo and Identity. The identity has a green background which signifies solidity, inspires confidence and denotes [company name] the mother brand.
The red dot represents technology and the world of communication. The 3 curves featured in the design not only represent the letter 'E' which stands for [company name] and the Emirates, but also signify an entity that is growing outside its boundaries and expanding into strategic businesses locally and internationally.
The red dot and the curves together represent the image of a stylized 'human' entity reaching out for excellence in service levels, receptive to new ideas and philosophies in a world of dynamic change.'
What a bunch of crap! >_<
