Lee Henman
Friday 15th July 2011 4:24pm [Edited]
5,183 posts
It's interesting Micheal mentions words with a hard "K" in them being inherently-funny. I've learned over the years of writing greeting cards that the shape of words and phrases within the gag is sometimes as important (or even moreso) than the gag itself. When writing a greeting card gag you have to be very concise, and messing around with words can only help your cause to make it as funny as possible.
For instance I've found that alliteration works well, especially if taken to extremes. One of my cards has a character in it called Mickey Methane and his Musical Marmite Motorway. (Highbrow stuff, obviously) Another thing I've noticed is if you put two words together that share the same vowel in the middle, it becomes funny. It doesn't have to rhyme, just share the same central vowel sound. For instance if you look at Viz's very funny Profanisaurus books they use that technique a hell of a lot. Words like Blop Stopper, Flapsnack, Mutley Chunter, Knob-Fodder, Spam-Javelin, Clacker-Valve, Chug-Nuts etc. It's also why the biscuit of choice when mentioned in comedies is usually a Hob Nob.
Anyroad...look forward to reading more of this.