INT: Reception area of office. A receptionist is on the phone. MR. JOHNSON (mid 40's very smartly dressed) is carrying a briefcase and perhaps a sample of his company's product. KID #1 bustles in. He is a child with a drawn on goatee beard, über-trendy haircut, 1 red and 1 blue Converse boot and a suit jacket over a t-shirt for a band nobody has heard of. He tends to interrupt people.
KID #1: Mr Johnson! Glad you could make it. I'm Crispin, the Creative Director.
JOHNSON: Good morning, I...
KID #1:Great. Why don't you come through and meet the team? We're having a free-form concept cascade for your new ad campaign.
JOHNSON: A what?
Mr. Johnson looks confused
KID #1:A thought shower...A brainstorming session...an innovation input conference...
JOHNSON: Eh?
KID #1
ROLLS EYES & TUTS) We're thinking up ideas for your next advert. This way.
They go through into a meeting room where two more children, looking just as obnoxious as KID #1 are discussing ideas for an ad campaign. They turn to look as the Kid #1 and Mr. Johnson enter.
KID #1:Mr. Johnson I'd like you to meet Crispin, our advertising executive and Crispin, our Concept Visualisation and Creative Artwork Co-Ordinator.
KID #2 & #3: Hi.
Johnson sits down, opens his briefcase, removing some papers.
JOHNSON: As you know, our target market for the new product is professional women aged 22-34...
KID #1:That's great but what if we subvert the whole customer-focused paradigm and specifically aim the advertising away from that demographic?
Johnson frowns.
JOHNSON: But...
KID #2:What a brilliant idea Crispin! By leveraging a non-traditional niche we can pipeline a whole series of viral ads.
JOHNSON: But don't you need to know what the product is?
All three kids look at him in surprise/pity/contempt.
KID #1SHAKING HIS HEAD) F**king amateur.
KID #3:This is going to be bigger than a whole flash mob of monkeys drumming to Phil Collins.
JOHNSON: We were thinking of having kids play adult parts, like that toilet roll advert or the little Gordon Ramsey kid.
KID #3:What? Sounds like the sort of thing only an idiot would dream up.
KID #2:Kids playing adults? Sounds terrible. No, Crispin's idea is much better.
JOHNSON: He hasn't actually said anything.
KID #2:Look, you clearly don't know a thing about advertising.
JOHNSON: But I've been a marketing director for 20 years...
KID #3:Just leave everything to us, grandad. I don't think it's exaggerating to say that this will be the best advert ever made, anywhere, ever, by anyone, anywhere, ever.
JOHNSON: But you don't even know what our product is!
KID #1
o that's settled then. We'll call you when the ad is ready, my PA will send you the invoice this afternoon. Thanks for coming in.
KID #1 gestures towards the door, Johnson leaves, looking confused.
KID #1:That's another award winning campaign in the bag guys. Let's have lunch and take the rest of the week off.
KID #2 & #3: Yay!
The kids do high fives all round.
