Tony Cowards
Wednesday 7th July 2010 8:16am
Wiltshire
1,762 posts
Warning - Dull and serious answer follows.
In the last couple of years I've adopted a more structured approach to thinking about my "career" in stand up and now at regular intervals (generally about 6 months to a year) I have a think about what I've achieved in the last year and where I want to be in the next year.
I set myself some achievable goals and then think about what I need to do to reach them. Generally these involve improving the skills which are required to be a good comic and break down into one of three categories;
1) writing - producing the material, writing jokes, etc
2) performing - improving performance skills, rehearsing, going along to new material nights
3) marketing - selling yourself to promoters and bookers. Working out what unique saleable skills you have and making people aware of them.
It's not the most enjoyable part of the business, in fact it's my least favourite, but if you want it to be a "business" rather than a hobby then I think, to a certain extent, you have to treat it like a proper job and, unfortunately, it's a sales job, you have to learn to be a good salesperson.
Lots of comics have got a long way on quite a small amount of comedic talent but a lot of confidence and the ability to sell themselves. There are a lot of very talented people out there who aren't getting the gigs, the TV spots, the radio etc because they can't market themselves.
I wish this wasn't the case but unfortunately it is, there's an awful lot of "business" in "Show Business".