"Giving 110%"
Impossible. Can't be done. Not even for Lord Sugar or whatever that noxious little pinstriped gnome likes to be called these days. Percentages finish at a hundred. They can't go any higher, no matter how many things you sell to people. Percentages don't go to eleven. A hundred is all you've got and if that's not enough, you're "if you see Kay Ed e".
That clever sweary thing took 100% effort and might have taken more if more had been available. Which it wasn't.