Warning: video contains graphic images
It was made for just a few thousand pounds, stars unpaid student actors and was designed to warn youngsters in a corner of south Wales about the perils of texting while driving.
They may not seem the obvious ingredients for international success, but the four-minute film made by Gwent police has become an internet phenomenon, which has now been seen by millions of people and featured on TV news channels in the US.
Though, until now, it has been unheralded in the UK, the film has fuelled debates about road safety and prompted people from India to Canada to contact the Welsh force to describe how affected they have been by the images.
http://www.guardian.co.uk/uk/2009/sep/03/gwent-road-safety-film