Hello, a little something that came to mind during a dull meeting, any comments much appreciated, thanks.
SCENE: INT. BOARDROOM. DAY
OFFICE STAFF ARE SEATED AROUND A BOARDROOM TABLE. A MEETING IS IN PROGRESS. A MAN IS PRESENTING FROM A FLIP CHART.
THE MAN TURNS TO THE FLIPCHART AND BEGINS TO WRITE AN ELABORATE EQUATION ONTO THE PAPER.
HE TURNS FROM THE CHART, ALLOWING IT TO BE VIEWED BY THE REST OF THE ROOM.
MAN:
As we move forward into the 3rd quarter, one of the key touch points for us to amortise is the ROI of each name that we acquire. To whit, what does this represent?
MAN INDICATES THE EQUATION ON THE CHART.
MAN 2:
Ah, that's the P&L against ROI for the lead generation quantifiers.
MAN:
Indeed. But of course that is only one factor in the decision making process. To complete the circle we also need to quantify...
MAN TURNS BACK TO FLIP CHART AND BEGINS WRITING A SECOND EQUALLY COMPLEX EQUATION.
WOMAN:
Of course, the churn rate of each name determines the true return on investment.
MAN TURNS TO FLIP CHART FOR A THIRD TIME, AND BEGINS SCRIBBLING.
MAN:
And what does this represent?
HE HAS NOW MOVED AWAY FROM THE CHART TO REVEAL A DRAWING?
MAN3:
Is it two mexicans riding a bicycle?
END OF SKETCH