Because Jade Goody the Musical is coming to town. The musical will celebrate her life from her humble beginnings in cock-er-nee town to flashing her minge on Big Brother to her worldwide super stardom, especially in India presumably.
As if it couldn't get any better, there will be an Andrew Lloyd Webber style reality show to find an unknown star to play Jade in the musical.
A heartwarming rags to riches story (especially for those cashing in on her death).
Could there possibly be a worst idea for a musical?