A MAN IS SITTING AT A DESK WRITING HIS BOSS WALKS IN.
BOSS
Well done on the Pollock account. Switching the name pollock for Collin has increased sales by 200%. How did you come up with the name?
MAN
Well it's my name. Sainsburys liked it?
BOSS
Yes and not just Sainsburys. The National gallery is changing all it's Jackson Pollocks to Jackson Collins, the Sex Pistols most famous album is now Never Mind the Collins.
MAN
Wow so the name Collin is now a euphemism for bollocks? I heard even David Cameron is changing the name of Conservative Futures.
BOSS
Yes Conservative Futures is now Conservative Collins.
MAN
Same old bollocks and it still smells fishy.