I just listened to an advert on the radio for Lemsip. The guy goes "I had a bad cold just before I had to go on my TV show..."
Oh yeah, I can relate to that. It happens to me all the time, all those TV shows I have. I better get some Lemsip quick otherwise I might sneeze on Tom Cruise, quick get my gold plated helicopter and tell Kylie to close her legs for half an hour.
Seriously, I'm going to go and by some Beechams... and maybe some Horlicks. 
Have heard and thought the same thing about those adverts!
So who writes them and how do you break into the radio advert market?
Quote: Matthew Stott @ January 27 2009, 10:06 AM GMTHave heard and thought the same thing about those adverts!
Maybe Beechams did them?
Quote: chipolata @ January 27 2009, 10:07 AM GMTSo who writes them and how do you break into the radio advert market?
I don't know but here's my attempt:
"I had a bad cold just before I was going to be inaugurated as the first black president of the United States of America..."
Although perhaps the advert you cited is quite clever? An awful lot of people aspire to be celebs nowadays, so perhaps the advert was tapping into that feeling?
Also, here you are, banging on about Lemsip. For free.
Mmm. Lemsip.
Quote: chipolata @ January 27 2009, 10:11 AM GMTAlthough perhaps the advert you cited is quite clever? An awful lot of people aspire to be celebs nowadays, so perhaps the advert was tapping into that feeling?
Well this person wasn't aspiring, he had a TV show already. As we all do...
If you feel like shit because of a cold, you'll probably call in sick.
I think they chose a presenter to illustrate "the show must go on" attitude, but:
He can be isolated in the studio to minimize contagion.
He can segue music if he has a coughing fit.
He can f**k off home after 2-3 hours air-time.
Not much of a comparison to your everyday cold-sufferer.
Oh I get 'the message' its just all the other ads are trying to recreate everyday situations so you can 'relate' to the problem. If I had my own TV show I'd probably need some sort diarrhoea relief before hand anyway.
Quote: ContainsNuts @ January 27 2009, 12:06 PM GMTOh I get 'the message' its just all the other ads are trying to recreate everyday situations so you can 'relate' to the problem. If I had my own TV show I'd probably need some sort diarrhoea relief before hand anyway.
Jonathon Ross probably did before his comeback show last week.
Quote: chipolata @ January 27 2009, 12:08 PM GMTJonathon Ross probably did before his comeback show last week.
You've just helped me solve the problem. Jonathan Ross is paid so much that Lemsip decided to target him hoping he'd buy the whole supply for europe without realising.
I guess it's trying to present a situation where having a cold makes your job more difficult and in broadcasting, it would.
In many ways it would make no difference to it being a nurse as I can't relate to those either...apart from having had several girlfriends who were nurses.
That's a more accessible profession for me but it doesn't exactly make it any more or less easy to relate too.
The ad could work the other way round too: "I'm a sewage worker and I'm glad I have a blocked nose. The last thing I'd need was Lemsip!"
Quote: Graham Bandage @ January 27 2009, 10:27 AM GMTAlso, here you are, banging on about Lemsip. For free.
Quite.
How do you know I'm doing this for free 
Lemsip is an anagram of Simple, which describes Lemsip users. Bloody hypochondriacs!
It's a panacea. There is no magical cold remedy. We have antibodies for such occasions.
Anyway, I would suggest acohol every time. (Dosage to taste.)